Amazon Web Services is the pioneer of cloud computing and was the first to offer modern cloud infrastructure services back in 2006. So, what exactly is cloud computing and what does it do?

The phrase is often used, but many secretly ask, “What is OTT?” In this post, we’ll cover:

- What is OTT?

- How OTT Advertising on Amazon Works

- The Benefits of Amazon OTT Advertising

- OTT Advertising By The Numbers

While the NFL on Amazon isn’t new, the exclusivity is. Will exclusive Thursday Night Football streaming be a touchdown? Learn how this partnership has the potential to be game changing for both partners in the latest blog.

Summer’s hottest sale — Prime Day 2021 — is fast approaching and there are a number of considerations and preparations that should be made to maximize your success. We’ve compiled this guide as the ultimate resource to help you streamline operations, evaluate your strategies, remind you of important dates, and keep often-overlooked checklist items top-of-mind.

When uploading a catalog of products to Amazon, one of the most important considerations is how you choose to optimize your product titles. A great title optimization follows a few best practices, considers customer psychology through UX copywriting, and is personalized to your product’s brand.

Content — that is, copy and creative assets — are your bread and butter. It is an essential and highly important cog in the Amazon wheel of selling successfully, especially when it comes to making the most of Prime Day. In this post, we’ll be covering:

- Brand Store Updates

- Product Display Page (PDP) Best Practices

- Posts & Follow

Do you know how much stock you need for Prime Day? And have you adjusted your forecasting? In today’s post, we’re featuring a Q&A with Jill Liliedahl from Inventory Planner for an expert’s inside look.

Learn how the intersection of content and shopping are being re-imagined on the Amazon Music App — starting with exclusive merchandise collections.

Amazon Follow is a program that gives brands and influencers more visibility and the opportunity to target and connect with shoppers who enjoy their products. Similar to social media, Amazon shoppers can curate what products, brands, and ads appear more often when browsing the site or app by clicking the “follow” button.

Today, we’re catching up with our Director General of LATAM, Carlos Corona, for insight into the Latin American (LATAM) ecommerce landscape, recent Amazon Mexico trends and opportunities, and for an update on our new Macarta Brazil office. Currently, Carlos manages team operations for the Macarta Mexico City office that serves LATAM clients in a number of industries.

Today we’re taking a look at Intentwise — a tool used daily by our Advertising team to push the limits and abilities of Amazon advertising. Our Search Marketing Manager and in-house master of Intentwise, Rene Crandall, reviews the tool and answers some frequently asked questions.

In Part 1 of this series, we introduced Intentwise, our advertising team’s preferred platform for a robust Amazon advertising strategy and why they love it so much.

In this post, we’ll be taking a more in-depth look at the value of switching and explaining how those benefits work in greater detail.

How can you leverage video content to increase sales without spending lots of money? By using data gleaned from a decade of producing Amazon video content to make the fewest, most-watchable videos possible. Learn how in the latest blog.

Spanning the 5 days from Thanksgiving to Cyber Monday, T5 is a major shopping event. Retailers and e-commerce stores are paying more attention to T5 — and with good reason.